Commentary by Mitch Santell
From 1913 until 2013 the traditional Hollywood system ruled the industry. Now, the old studio system was gone by 1960, but there were definite lines between the film studios, the film executives, the distributors and the marketing companies.
The technology is there, access to the market it more natural and there is a lot of talent you can call upon if you have VISION and FOCUS.
Everyone is now getting into the content creation business. It is getting more and more confusing as to who the leading content creators will be in the future.
It is not just that Netflix along with Amazon Prime, HBO, Lifetime and others are creating their original content, it is that these technology companies know how to use SEO, Algorithms, and the big elephant in the room; Streaming.
According to NICK BILTON:
When Netflix started creating its own content, in 2013, it shook the industry. The scariest part for entertainment executives wasn’t simply that Netflix was shooting and bankrolling TV and film projects, essentially rendering irrelevant the line between the two. (Indeed, what’s a movie without a theater? Or a show that comes available in a set of a dozen episodes?) The real threat was that Netflix was doing it all with the power of computing. Soon after House of Cards’ remarkable debut, the late David Carr presciently noted in the Times, “The spooky part . . . ? Executives at the company knew it would be a hit before anyone shouted ‘action.’ Big bets are now being informed by Big Data.”
When I first read the above paragraph it blew my mind but then Nick Bilton hit on an even more significant issue:
Hollywood executives may invoke their unique skills, but engineers are unlikely to see things quite that way. We generally assume that artificial intelligence poses a risk to lower-skilled jobs, such as trucking or driving cabs. But the reality is that the creative class will not be unharmed by software and artificial intelligence. Researchers at M.I.T.’s Computer Science and Artificial Intelligence Laboratory are looking at ways to teach computers how to corral information so as to perceive occurrences before they even happen. At present, this application anticipates events that will move markets, or monitors security cameras to help emergency responders before something tragic occurs.
The most prominent bombshell was this prediction:
Kim Libreri, who spent years in the film industry working on special effects for films such as The Matrix and Star Wars, predicts that by 2022 graphics will be so advanced that they will be “indistinguishable from reality.” In some respects, that is already on the verge of happening. If you watched Rogue One, you will have noticed that Peter Cushing appeared as one of the main actors in the film, which was shot last year in London. Cushing, who died in 1994, was (mostly) rendered in C.G.I. The same was true for Princess Leia, played by the late Carrie Fisher, who has a cameo at the end. The C.G.I.-enhanced version of herself hasn’t aged a day since 1977. “While stars used to be able to make a movie, now they can hurt it,” one Hollywood producer lamented to me. His outlook resembled Moritz’s: “The movie star, like everything else in Hollywood, is dying.”
Read more here: http://bit.ly/2J8n6zm
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