Sigmund Freud’s Greatest Fear

Commentary From A Man Living In A Delusional World by Mitch Santell

Edward Bernays After Hollywood Finished

One of the people that I have studied more than anyone else is Edward Bernays. If you have never heard of him, he was the nephew of Sigmund Freud.

Edward Bernays wrote a book in 1928 that is considered the Bible of the Public Relations business that is titled “Propaganda.”

Mr. Bernays, often considered the Godfather of Public Relations, simply watched his Uncle Sigmund Freud deal with his patients and he learned his Uncle’s deepest fear.

Do you know what that was?

Sigmund Freud’s greatest fear was that his patients would go on vacation!

Why did he think that?

Answer:  Sigmund Freud realized that if his patients went on vacation that they didn’t need talk therapy, they just needed to take more vacations!

Yes, I said yes, I have the book right here so you can read it yourself. If you have read about how bad social media is for you is simply an extension of Bernay’s world, where perception is the reality. Click below and learn:

Edward_L_Bernays_-_Propaganda

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Apple’s Bigger Problem

Commentary About The Cult Known as Apple by Mitch Santell

Original iMac
iMac G3 (The Original).

The most common question that I get as a radio producer is: What gear do you use?

Answer: Apple is my #1 go to product for producing media.

The part I don’t say: I use a 2014 MacBook Air and a 2013 iMac because I know they still work.

My iMac needed a new SSD hard drive, which was about 330.00 dollars, and my MacBook Air needed a new battery.

The reason I have stayed with Apple is that I love the Mac software and how it integrates with my iPhone 7.

A special Hat Tip to Executive Producer Ricky Ray who found the following:

Jony Ive Is Making People Uneasy

Apple pessimism is on the rise. New Apple products are being questioned like never before. Even some of Apple’s most loyal customers are beginning to wonder about Apple’s direction. While many are directing criticism towards Tim Cook, nearly all of the criticism pointed towards Apple can in one way or another be traced back to a different person: Jony Ive. 

Apple Power Brokers

The two most powerful people at Apple are Tim Cook and Jony Ive. While Cook is tasked with making sure the Apple machine is being run by the best team possible, Jony’s role is much more abstract. Cook aims to foster collaboration at the top of Apple’s functional organizational structure. If something goes wrong, much of the criticism is quickly pointed at either Cook or one of his top lieutenants. (Phil Schiller and Eddy Cue seem to take the brunt of the criticism.) Cook has also taken on the more traditional CEO role of representing Apple in the outside world

However, the one area Cook does not have complete control over is product strategy. That distinction belongs to Jony. It may seem hyperbolic to consider Jony the most powerful person at Apple. He no longer spends much time managing anyone on a day-to-day basis. He doesn’t speak on Apple’s earnings conference calls. Wall Street knows very little about him, and neither does Silicon Valley. In fact, following his recent promotion to Chief Design Officer, Jony doesn’t even spend as much time at Apple HQ these days. Yet Jony has such a significant influence over Apple’s product strategy, it is safe to say we are firmly within the Jony Ive era at Apple. 

Design Led

Jony holds an incredible amount of power because Apple is a design-led company. Apple’s functional organizational structure and culture are set up in order to give the Industrial Design (ID) group absolute power. ID holds more power at Apple than any other group. 

This structure was put in place more than 15 years ago with the iMac being the first product to take advantage of this new culture. Up to the late 1990s, engineers held the most power at Apple. Designers were merely tasked with skinning Apple products created by engineers. With the iMac, ID was afforded the freedom to move ideas from conception to reality without compromise. While Steve Jobs was the primary architect of this new power structure, the relationship he had with Jony undoubtedly played a role.

Read more here: http://bit.ly/2Lu85wi


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