Apple’s Bigger Problem

Commentary About The Cult Known as Apple by Mitch Santell

Original iMac
iMac G3 (The Original).

The most common question that I get as a radio producer is: What gear do you use?

Answer: Apple is my #1 go to product for producing media.

The part I don’t say: I use a 2014 MacBook Air and a 2013 iMac because I know they still work.

My iMac needed a new SSD hard drive, which was about 330.00 dollars, and my MacBook Air needed a new battery.

The reason I have stayed with Apple is that I love the Mac software and how it integrates with my iPhone 7.

A special Hat Tip to Executive Producer Ricky Ray who found the following:

Jony Ive Is Making People Uneasy

Apple pessimism is on the rise. New Apple products are being questioned like never before. Even some of Apple’s most loyal customers are beginning to wonder about Apple’s direction. While many are directing criticism towards Tim Cook, nearly all of the criticism pointed towards Apple can in one way or another be traced back to a different person: Jony Ive. 

Apple Power Brokers

The two most powerful people at Apple are Tim Cook and Jony Ive. While Cook is tasked with making sure the Apple machine is being run by the best team possible, Jony’s role is much more abstract. Cook aims to foster collaboration at the top of Apple’s functional organizational structure. If something goes wrong, much of the criticism is quickly pointed at either Cook or one of his top lieutenants. (Phil Schiller and Eddy Cue seem to take the brunt of the criticism.) Cook has also taken on the more traditional CEO role of representing Apple in the outside world

However, the one area Cook does not have complete control over is product strategy. That distinction belongs to Jony. It may seem hyperbolic to consider Jony the most powerful person at Apple. He no longer spends much time managing anyone on a day-to-day basis. He doesn’t speak on Apple’s earnings conference calls. Wall Street knows very little about him, and neither does Silicon Valley. In fact, following his recent promotion to Chief Design Officer, Jony doesn’t even spend as much time at Apple HQ these days. Yet Jony has such a significant influence over Apple’s product strategy, it is safe to say we are firmly within the Jony Ive era at Apple. 

Design Led

Jony holds an incredible amount of power because Apple is a design-led company. Apple’s functional organizational structure and culture are set up in order to give the Industrial Design (ID) group absolute power. ID holds more power at Apple than any other group. 

This structure was put in place more than 15 years ago with the iMac being the first product to take advantage of this new culture. Up to the late 1990s, engineers held the most power at Apple. Designers were merely tasked with skinning Apple products created by engineers. With the iMac, ID was afforded the freedom to move ideas from conception to reality without compromise. While Steve Jobs was the primary architect of this new power structure, the relationship he had with Jony undoubtedly played a role.

Read more here: http://bit.ly/2Lu85wi


#iphone #samsung #apple #plus #iphonex #s #oppo #xiaomi #photography #android #vivo #smartphone #ios #like #instagram #huawei #instagood #applewatch #ipad #iphonexsmax #love #iphonexs #follow #case #photooftheday #technology #iphonexr #phone #asus #samsung #iphone #apple #xiaomi #oppo #plus #vivo #huawei #smartphone #s #android #samsungs #asus #photography #pro #lg #galaxys #like #sony #galaxy #iphonex #lenovo #nokia #technology #instagram #oneplus #instagood #phone #samsunga #mobile #hpmurah #a #nature #tech #samsunggalaxys #case #samsunggalaxy #hp #motorola #note #follow #ipad #gears #love #bhfyp #realme #google #photooftheday #iphonexsmax #applewatch #telefon #tablet #redmi #ios #airpods #iphonexs #gadget #picoftheday #travel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s