Apple’s In Trouble and Here Is Why

Casual Commentary and Observations by Mitch Santell

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From what I have observed over the past 100 days at Apple makes me scratch my head. I’ve been a hardcore Apple user since 1984 spending thousands and thousands of dollars buying Apple products early in their life cycle.

My MacBook Air was purchased in 2014 and works great. I’ve had to recently replace the electric cord (Replacement Cost 55. dollars) and a brand new battery with installation (Cost 165.00 dollars).

magsafe macbook air
The Magsafe Cord Was Introduced in 2006 and Keeps Your Laptop Safe from Being Knocked Off Your Desk.

So as hot and sexy as the revised MacBook Air is for 2019, I think I’ll just stick with my current MacBook Air for another year because if it ain’t broke, don’t worry about it.

The reason that Apple is in trouble is that I predict that thousands of faithful Apple users are going to do what I just did. What was that? Simply fix or make adjustments to your current Mac and keeping your money in your pocket. The same is true of the iPhone. If you have an iPhone 7 or iPhone 8 that works, why trade up?


With regard to keeping products running on time, under Tim Cook, the MacBook Air (one of its most popular machines) was not updated in over 3 years, the Mac mini was not updated in over 4 years, and at over 5 years with still no update to the Mac Pro. The MacBook and iMac haven’t been updated in more than 1.5 years. The iPad mini hasn’t been updated in almost 2 years.

HomePods, beyond being 3 years late relative to Amazon, missed an important holiday season ceding more ground to other smart speakers. AirPods availability came late and is still constrained. AirPower was announced in 2017 and is still vapor.

Apple has basically abandoned and/or lobotomized much of its software in not providing meaningful feature upgrades in years; iTunes is a joke, iWork has had minimal updates (e.g., still cannot do basic word processing functions like table of authorities, line numbering, custom paragraph numbers, etc.), Aperture is dead, Back-to-Mac is dead, Airport Utility was lobotomized, and that’s just the tip of the iceberg.

Read more here: https://bit.ly/2FknCg5

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