Apple’s Little Secret

Commentary On Little Irritations by Mitch Santell

apple-macintosh-1984-history
Nope, It is Not 1984.

Like so many of us who are die hard Apple fans, we sometimes think that Apple in 2018 is Apple of 2008. Well, it is not. The most recent little secret that I discovered when I wanted to treat my wife to one of her favorite films from when she was a kid.

We simply purchased Lost Horizon at the iTunes store. We immediately started streaming the movie and it looked fine.

This morning I decided that I would download the movie to my Mac Mini so that we would not have to wait for Apple to “authorize” our purchase so we could stream it.

Guess what? I could download the film but because I use a less expensive Dell Monitor, I couldn’t play the film after I downloaded it.  The film will still stream but not download. 

My response to all this? It makes me not want to purchase movies any more through Apple, Inc.

Sorry Steve Jobs, I think I’ll be going elsewhere to buy my films bro.

Apple's secret
Apple’s Little Secret Is That You Can’t Download Movies To a Mac That Has A Cheap Screen.

The biggest innovations from Apple in 2019 likely won’t be its devices. Instead, it’ll be the services that run on them.

iPhone sales just aren’t soaring like they used to, and it’s getting harder to make smartphones flashier each year. Apple’s ability to woo users increasingly may come from the software and services — like Apple Music and the upcoming Apple video service — we use on those devices.

That’s partly why Apple will no longer break out iPhone unit sales. Tim Cook wants everyone to think about Apple differently, as hard as that may be.

“Given the momentum that we’re seeing across the board, we feel great about our current services,” Cook said during the company’s earnings call in July. “But obviously we’re also thrilled about our pipeline that have some new services in it as well.”

Apple in the coming years may look very different from the company in the past decade, when it got about two-thirds of its revenue from its smartphone lineup.

Read more here: https://cnet.co/2BtgNEn

Apple Newton Yes
Will Apple Stay On The Cutting Edge?

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