Apple Has Something Big Up Their Sleeve

Nostalgic Reflections by Mitch Santell

After Steve Jobs, I have been searching my heart and soul for what is going to be Apple, Inc.’s saving grace. When Steve Jobs passed on the DNA that is Apple, a piece of the company died when Steve did. Not an easy thing to admit because I was inducted into the Apple Cult early on in 1984.

Mac512K_wb
1984 512K Fat Mac with External Disk Drive.

In 1984 I purchased a Fat Mac for 3,700.00 Dollars plus Tax in Los Angeles. Now fast forward to 2018 and look where Apple is now.

Apple can’t stand still, and it is trying not to be a casualty of its own success.

Apple has something big brewing. What is it? Apple is about to overtake Spotify as the top paid streaming service. There is a reason for this. The reason is Apple incredible relationship with its customers.

The streaming market is being fine-tuned. If you are a songwriter and artist, you are going to have to pay very close attention to what each of these streaming companies is doing.

Spotify is being as innovative as Apple in that the company is allowing artists to sign themselves to Spotify as a real artist giving them more control of their content.

Many companies offer the same product, but their pricing scheme is related to how they can accumulate the most amount of customers.

Take a deep breath investing a few moments in listening and watching what is happening at Napster. (Yeah, man, they are still around)! The company is now called Rhapsody / Napster. The new company adds 24,000 new streaming tracks every 24 hours. The company has their payout structure in place and are paying top dollar to the artists and companies.

Time to reflect on where the market is shifting. Let me know your thoughts. I’ll expand further on the challenges that face Apple and why but in the meantime, check out this reflective talk between Bill Patrizio, President & CEO, Rhapsody Int’l – Napster (USA) interviewer: Mark Mulligan, Managing Director & Analyst, MIDiA Research (UK)

Nostalgia here: http://bit.ly/2uqy5hQ

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