Seth Godin, a real marketing hero!

Applause and Endorsement by Mitch Santell

seth goden green shirt

I’ve been following Seth Godin’s blog and various websites since 2006.  His insights, simplicity of message and focus, accuracy and timing will help YOU to jumpstart your own project.

First, take a look at Seth’s Blog, hosted at WordPress and a delight to view and read:

https://seths.blog/


Second, Invest a few moments to listen to the podcast, it is worth your time. Here are the other places to find Seth Godin:  https://www.sethgodin.com/

Listen to Seth Godin’s Genius in this podcast.

Here are Seth’s Top 100 Blog Postings:

https://seths.blog/top-100/


Third, Read more about Seth in his own words…

Thirty years of projects

I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.”

Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on a life of their own and last, other times, they flare and fade. But projects, one after the other, mark my career. Lucky for me, the world cooperated and our entire culture shifted from one based on long-term affiliations (you know, ‘jobs’) to projects.

I had a two-part approach to building a career about projects. The first was to find a partner who was willing to own the lion’s share of the upside in exchange for advancing resources allowing me to create the work (but always keeping equity in the project, not doing it merely for hire). Publishers are good at this, and it enabled me to bootstrap my way to scale. The second was to grow a network, technology and the confidence to be able to take on projects too big for the typical solo venture. Complicated projects, on time, is a niche that’s not very crowded…

The stages of a project—being stuck, seeing an outcome, sharing a vision, being rejected, finding a home, building it, editing it, launching it, planting the seeds for growth—I’m thrilled it’s a cycle I’ve been able to repeat hundreds of times over the years.

There’s a difference between signing on to someone else’s project and starting your own. The impresario mindset of initiation and improvisation are at the heart of the project. It’s yours, you own it. Might as well do something you’re proud of, and something that matters, because it’s your gig.

Read the rest here: https://seths.blog/2014/07/thirty-years-of-projects/

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