The Godfather of modern public relations is the “double nephew” of Sigmund Freud. Who is he? His name is Edward Bernays. Mr. Bernays discovered how to manipulate and control people by placing his observations in a book entitled “Progaphanda” which was published in 1928.
If you want to understand why a social media company like FaceBook has so much control over how you behave and think, check out this book!
Here you go: Edward_L_Bernays_-_Propaganda